Online video market & the impact on advertising

By Harry Wang, Research Analyst, Parks Associates

If the 2006 online video market was still in the traffic-building stage, 2007 marked the beginning of the monetization stage. Because this new media platform engages a prime audience group for marketers, online publishers and their technology partners, large and small, were pressed hard in the last few years by these marketers for quality ad inventory, flexible and accurate ad serving technologies, and efficient ad campaign management tools. These demands were gradually being fulfilled in 2007.

Pay TV wants the best of the Web

Internet TV and user-generated content threaten to diminish the control Pay TV operators enjoy in the video entertainment market. But as John Moulding reports, the television industry is ready to fight back.

Consumers “will buy more” with secure DRM that gives more purchasing options

Consumers will buy more content if they are given more purchasing options enabled by robust Digital Rights Management (DRM).  That was the view of the Chief Evangelist for Macrovision, Richard Bullwinkle, when Connected Home News spoke to him recently.

Home networking moves into consumer devices riding multiple physical interfaces

By Mark Kirstein, VP Multimedia Content, Services & Infrastructure, iSuppli

Home networking is migrating beyond its PC-centric beginnings, to incorporate a variety of consumer electronics (CE) devices, from digital TVs, to multi-room DVRs, digital media adapters, set top boxes and game consoles. 

Rethinking the home network

Telcos could bypass home networks, delivering HDTV over DSL but SD services direct to second TVs and laptops over WiMAX or cellular. Report: Philip Hunter

CES reflects changing world as in-car audio is upstaged by TVs and PCs exchanging information

First, IPTV outgrew its telecoms beginnings and burst onto the broadcast industry stage. At CES, its presence was proof that the convergence of CE, broadcast and telecoms is here. By Steve Hawley

Flash memory caching, peer-to-peer protocols and video search all have role in on-demand future

Philip Hunter investigates the challenges presented by increasing volumes of on-demand content and asks what role P2P could play in making ‘long-tail’ content available across IPTV networks