ADB partners with Grundig to deliver digital terrestrial products throughout EuropeAugust 9, 2007 – Advanced Digital Broadcast (ADB), a Swiss supplier of digital TV systems and software solutions for interactive television, has announced that it has partnered with Grundig to supply set-top box technology to the digital terrestrial market throughout Europe.
Under the agreement, ADB will supply Grundig with high-definition (HD) set-top boxes, HD digital video recorders and HD iDTV modules for distribution across Europe as digital terrestrial television continues to be rolled out. The first units will be deployed in the second half of 2007, namely the ADB-3800T – to be followed up later in the year with an upgraded, feature-rich unit called the ADB-3810T. “We feel that the digital terrestrial market is growing strongly throughout Europe and are very happy to partner with Grundig who offer a very strong branding proposition as well as multiple routes to market,” stated Philippe Lambinet, CEO of ADB. The ADB-3810T is integrated with MHP software from Osmosys to enable operators to offer customers a variety of interactive services and applications. Both the ADB-3800T and ADB-3810T incorporate standard-definition and high-definition television reception based on MPEG-2 and H.264/MPEG-4 Advanced Video Coding (AVC). A number of product enhancements are planned including an iDTV module for integration directly into TV sets and also digital video recording. |