Texas Instruments unveils single-chip, real-time HD video transcoding solution with DaVinci technology

December 4, 2007 – Texas Instruments (TI) has unveiled a new DaVinci technology digital media processor for video transcoding in media gateways, multi-point control units, digital media adaptors, video security digital video recorders (DVRs) and IP set-top boxes (STBs).

The new TMS320DM6467 DaVinci processor is a DSP-based system-on-a-chip (SoC) specifically tuned for real-time, multi-format, high-definition (HD) video transcoding.  The solution reportedly delivers a tenfold performance improvement over previous generation processors to perform simultaneous, multi-format HD encode, decode and transcoding up to H.264 HP@L4 (1080p 30fps, 1080i 60fps, 720p 60fps).

Brendon Mills, CEO of RipCode, a US developer of video transcoding solutions and client of TI’s solutions, commented: “As the long tail of online and mobile video grows longer, legacy solutions for transcoding video in multiple formats – essentially, software running on servers – are no longer viable and the market demands a new approach.  Using TI’s DaVinci technology, we are the first company to approach transcoding capability.  High-performance TI processors also allow RipCode to quickly incorporate next generation compression standards for future, innovative digital video products.”

The DaVinci TMS320DM6467 is now sampling to select customers, and will be sold in 50Ku volume for $35.95.  The solution will start shipping in the first quarter of next year.