Peter Barrett on user-generated content: you cannot recreate a Botticelli

March 25, 2008 - There is ample evidence that user-generated content will be integrated into the pay TV environment as a way to earn subscriber loyalty (especially among younger viewers) but Peter Barrett, CTO and General Manager of Engineering at Microsoft TV earns the 'Quote of the Show' award from IPTV World Forum for his dismissal of UGC as a revenue earner.

"Baby photos [transferred from the PC to television screen] are important but user-generated content is not going to be a huge driver of business," he told delegates at the London show. "It's a bit like standing in front of a Botticelli [painting] and saying, 'Won't it be great when everyone has access to paint'."

From our sister site New Video Technology (www.newvideotechnology.net)