Storage and backup services to generate US$ 188mn for US ISPs by 2012

May 9, 2008 – Storage and backup services are projected to generate an additional US$ 188mn in subscription revenue for US broadband service providers in 2012, with over 1.5mn consumers signing up for the services, according to a new report from Parks Associates.

The report, entitled “Enabling Solutions for a Rich Broadband Experience”, recommends that broadband service providers should introduce a variety of value-added services to strengthen customer relationships, increase Average Revenue Per Uuser (ARPU), and showcase the benefits high-speed Internet access.  These new services could include broadband entertainment, management and support, and control and monitoring services.

“Online storage and backup services are great customer retention tolls and upgrade incentives,” said Yuanzhe Cai, Director of Broadband and Gaming for Parks Associates.  “They fit with broadband service providers’ strategic advantages, complementing existing trust and billing relationships, network ownership, and guaranteed quality of service.”