APAC region to have 250mn digital TV homes by 2013
June 13, 2008 - New research from Informa Telecoms & Media projects that over a third of homes in the Asia Pacific region will receive digital TV by 2013, compared to just 13% at the end of last year, and reach a total of nearly 250mn households.
Adam Thomas, author of the report, said: “China’s sheer size makes it the region’s most eye-catching market, but there has been progress pretty much everywhere. At the end of last year the region had 75 million homes receiving digital signals. This is more than ten-times the 2001 figure and paves the way for even greater expansion over the next five years. Informa expects the number of digital homes to be approaching 250 million by 2013.”
Top three markets: Digital TV households (000)
| |
2007 |
% of total
|
2013
|
% of total
|
| China |
27,324 |
36.4 |
123,330 |
50.1 |
| India |
11,743 |
15.7 |
40,844 |
16.6 |
| Japan |
19,893 |
26.5 |
35,741 |
14.5 |
Rest of region
|
16,023 |
21.4 |
46,439 |
18.9 |
| Total |
74,983 |
100 |
246,354 |
100 |
Source: Informa Telecoms & Media
The new report, entitled "Asia Pacific TV (12th Edition), forecasts that the APAC region will have a total of 676mn TV households by 2013 (both digital and analogue), an increase of 229mn since 1995. “With pay TV generating almost $50 billion and TV advertising worth a further $70 billion, the prospects for reward from the region’s TV business are impressive by anyone’s standards.”
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