Virgin signs Two Way Gaming to launch gaming channel

June 30, 2008 - Virgin Media Television has signed a deal with Two Way Gaming, a specialist in multi-platform gaming solutions, to launch a new gaming channel called Challenge Jackpot on Virgin's UK cable platform.

The new channel will launch on July 1st of this year, and will also be available on Virgin1 and Bravo2, extending its reach to Freeview and satellite viewers. Challenge Jackpot will offer viewers the chance to watch or play along with a variety of casino games with the opportunity to win "big money". Two Way Gaming will operate all of the gambling services associated with the channel, as well as a new supporting website where games will be streamed online and viewers will be able to play along.

Johnny Webb, Managing Director of Virgin Media Television, commented: “Challenge Jackpot is the first step in reinventing Challenge for the twenty-first century. We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge – but also to take the relationship with our viewers to the next level of interactivity.”