Sunflower Broadband to Deploy ICTV(TM) HeadendWare(R)-based Interactive Services

January 11th, 2006 -ICTV(TM), creator of HeadendWare(R), a platform for the delivery and distribution of interactive television content, and Sunflower Broadband, an independent cable and telecommunications provider, today announced deployment of HeadendWare-based active programming services to Sunflower digital subscribers.

Under the agreement, Sunflower Broadband will utilize the HeadendWare platform for the delivery of interactive games, local entertainment, breaking news, customer care and account information. HeadendWare enables network operators to deliver greater programming choice and control to their subscribers by leveraging Web technologies and content.

"Personal video recorders, video-on-demand and the Internet are changing the way our subscribers access and interact with content," said Patrick Knorr, General Manager for Sunflower Broadband. "HeadendWare is an important step for us to bring the increasingly rich content and functionality available on the Internet to the traditional living room entertainment centerpiece, the television set, which is at the core of our business."

"Sunflower Broadband has been a leader in anticipating and adapting to the changing media and advertising environment," said Jeff Miller, president and CEO of ICTV. "The personalized services that ICTV enables will attract and retain subscribers in the near term, and will play a significant role in increasing maintaining Sunflower's future position as a content destination."

For more information about  Sunflower Broadband, please visit http://www.sunflowerbroadband.com

For more information about ICTV please visit http://www.ictv.com